Marketing Book
Introduction
Marketing is a vital part of our society. We must market our products and services. If you think about it, every time a person goes on a job interview he or she must market one's skills. When a single person goes out on a date they are marketing themselves. When parents tries to persuade their child to do something, they must market the idea to the child.
This is a 'how-to' book, I'm not going to take the time to explore all of the reasons marketing got a bad name. For simplicity's sake, I am going to use the word marketing to include publicity and networking, unless otherwise noted.
I will share many marketing ideas. However, DO NOT feel obligated to use all of them. Pick only a few that feel comfortable and stick with them. When discussing marketing with the people in his office, my good friend and co-author, Roger Rheinheimer, tells them, "Just pick two."
These ideas can be used for most products and services, though the main focus will be books.
You are not alone. Most people dread the thought of marketing. I am one of those people. I am only writing this book for a few reasons:
This is a 'how-to' book, I'm not going to take the time to explore all of the reasons marketing got a bad name. For simplicity's sake, I am going to use the word marketing to include publicity and networking, unless otherwise noted.
I will share many marketing ideas. However, DO NOT feel obligated to use all of them. Pick only a few that feel comfortable and stick with them. When discussing marketing with the people in his office, my good friend and co-author, Roger Rheinheimer, tells them, "Just pick two."
These ideas can be used for most products and services, though the main focus will be books.
You are not alone. Most people dread the thought of marketing. I am one of those people. I am only writing this book for a few reasons:
- I apparently inherited the ability to be good at marketing
- I understand how marketing/networking plays a vital part of our lives
- I want to pass on what I know to help you promote your book
Innovative Marketing
Innovative Marketing can be lots of fun, the one draw back is that it is time consuming - but well worth the time and effort.
Innovative Marketing is somewhat similar to Event Marketing in that you create an event for your readers, and potential readers, to participate in. The only limit to this is one's imagination. One example is an author of dog stories, or canine how-to books can make arrangements to have a book launching party as part of a dog show. A person who writes books about quilting or an Amish novelist can host a class on making quilts. An Amish novelist or a historical novelist can host classes on DIY projects such as canning, soap making or cooking without electricity. The beauty is get paid for class and for any books sold at event.
Think outside of the box. Seattle based author, Neil Low, does several of these events. He conducts walking tours where he tells stories about true-life crimes that happened in those areas and he leads tours of the hidden tunnels in Seattle's Chinatown. On occasion he will even do a wine-tasting event.
Innovative Marketing is somewhat similar to Event Marketing in that you create an event for your readers, and potential readers, to participate in. The only limit to this is one's imagination. One example is an author of dog stories, or canine how-to books can make arrangements to have a book launching party as part of a dog show. A person who writes books about quilting or an Amish novelist can host a class on making quilts. An Amish novelist or a historical novelist can host classes on DIY projects such as canning, soap making or cooking without electricity. The beauty is get paid for class and for any books sold at event.
Think outside of the box. Seattle based author, Neil Low, does several of these events. He conducts walking tours where he tells stories about true-life crimes that happened in those areas and he leads tours of the hidden tunnels in Seattle's Chinatown. On occasion he will even do a wine-tasting event.
This is an on-going project.
I will continue to post information and will share ideas for you to pick and choose from to enhance your own marketing plan.
I will continue to post information and will share ideas for you to pick and choose from to enhance your own marketing plan.